Dishwasher without electricity? What for?

In the United States or other countries, dishwasher is considered to be the most useful thing. People eat two to three times per day, and of course, they eat by using plates, spoons, and forks.
That also means they need extra energy to wash their dishes later on after eating, but that hassle could be good as gone if they have a dishwasher.

Dishwasher

The most useful and practical thing

But do you know that in Indonesia, a dishwasher does not have any value at all? This is because not all people in Indonesia can afford to have a dishwasher in their kitchen.
In fact, not all family or houses has a kitchen. Even if they have a decent kitchen, it is not worth the electricity to run it as it will cause a blackout because the electric current is not enough.

All places in Indonesia must suffer from a blackout every now and then, and it is far worse in the remote areas. While Jakarta can have blackout once per month, remote areas can have blackout twice or thrice per week.
Since Java island is the centralized and concentrated one, it does not have as many blackouts as in other places in Indonesia. On Sumatra island, the blackout can occur once a week and for a long time like 1 to 8 hours. Think about the money and time lost just for one blackout.

Tired of waiting

No customer comes

Eat in the dark

Study in the dark

However, the Indonesian people are quick in recognizing business opportunities. Besides candle, a genset is what everybody needs. Every big factory and office building or malls usually have this genset as their backup source of electricity in case of blackout. This is why the genset market in Indonesia is very wide.

A genset

What you need

What a factory or mall needs

Unfortunately, knowing the importance of genset does not mean that everybody in Indonesia has one. Like in the video below, a football stadium does not have a genset and thus have nothing to do when the blackout happens.

But then again, that can also mean that there will still be potential buyers, right?

(Credits go respectfully to the rightful owner)

“Finger Lickin’ Good”, not a mere KFC’s slogan in Indonesia

KFC slogan 1

KFC slogan 2

KFC slogan 3

Who doesn’t know the KFC’s tasty slogan “Finger Lickin’ Good”? They utilize the ease and practicality of eating the fried chickens with hands rather than with a spoon and fork.
They needed to spread this slogan because people have always used spoon, fork, knife, or chopsticks to eat, and it is not easy to eat fried chickens with those things, right?

(Here’s one of the ads)

Well, in Indonesia, there’s no need to spread this kind of slogan because everybody is already doing it.
Most of Indonesian people have always eaten with their hands. Eating rice, noodle, fried chicken, salad, and any kind of food you can think of with their hands.
But, of course, they eat soup with spoon. If you are trying to fit in, just be sure to use your right hand to eat, even if you are left-handed.  Check this post to know why if you haven’t read it.

Eating with hand 1

Eating with hand 2

Eating with hand 3

(See this video too to see it in motion)

But of course, you should not eat with your hands if you are working in the office. Indonesia’s food is full of spices and seasoning, so it will leave a smell in your hands or your nails.

(Credits go respectfully to the rightful owner)