Complete Information on Indonesia

Posts tagged ‘KFC’

Bottled tea, a “Coca Cola” for Indonesian

Drinking Coca Cola is a habit that Americans have done for years for so many occasions.  The fast food franchises such as McD or KFC or any other franchises offer Coca Cola or Sprite or Fanta as the beverages. This carbonated drink even comes with the diet version of it, as if it’s not a beverage for high-calorie food.

The similar phenomenon happens in Indonesia. Many Indonesian people drink Coca Cola or other carbonated drinks when they are eating at one of the franchises.
However, their Coca Cola is “Teh Botol”. This was started with the production of ‘Teh Botol’ by Sosro Company. ‘Teh Botol’ itself means bottled tea in English. It is a sweetened jasmine tea and it is best served cold.

The background behind its first production was how to pack a tea in a simple container, which would not spill and keep the tea fresh. Tea for Indonesian, especially for Javanese people, is as important as water, thanks to the Chinese influence. As we know, to drink tea, we have to boil the water, mix the tea with sugar, and so on until we get a fresh brewed tea. ‘Teh Botol’ is a new and innovative way to serve tea. It conveniently allows everyone to enjoy tea every time, everywhere, without having to make it first.

Becoming the first tea in a different package, ‘Teh Botol’ becomes Indonesian’s favorite beverages. Even though there are now so many brands of bottled teas, ‘Teh Botol’ is the first choice for Indonesian. From a small street vendor to a luxurious restaurant, ‘Teh Botol’ is always served in every occasion.
It is rare but if the restaurant does not sell ‘Teh Botol’, you can always ask for an iced sweet tea. The taste is not too far from the ‘Teh Botol’.

However, if you come to Indonesia, you won’t see sellers offering you ‘Teh Botol’. They will always offer you Coca Cola or beer once they see that you are a “Bule” (Caucasian). In Bali, for example, the sellers will always offer you Coca Cola. Coca Cola’s price is slightly higher than Teh Botol, so they surely will get more profit. Besides, they think that Western people, especially Americans, will like Coca Cola and beer better than a usual sweetened jasmine tea.
The sellers do not offer you the ‘Teh Botol’ because Coca Cola would not want to supply them again with Coca Cola if they ever get caught selling ‘Teh Botol’ to international tourists.

But if you are curious with how ‘Teh Botol’ would taste, you don’t have to worry. Even though you can’t come to Indonesia, you can always buy it from Indonesian people. Teh Botol is also available in other package which can be shipped easily, like tetra pack package.
Or if you are in Bali, for example, befriend an Indonesian and ask him / her to buy the unique tea taste from Indonesia.

(See this video to see how ‘Teh Botol’ is made)

Now you can see the business opportunity for tea products in Indonesia, right?

(Credits go respectfully to the rightful owner)

“Finger Lickin’ Good”, not a mere KFC’s slogan in Indonesia

Who doesn’t know the KFC’s tasty slogan “Finger Lickin’ Good”? They utilize the ease and practicality of eating the fried chickens with hands rather than with a spoon and fork.
They needed to spread this slogan because people have always used spoon, fork, knife, or chopsticks to eat, and it is not easy to eat fried chickens with those things, right?

(Here’s one of the ads)

Well, in Indonesia, there’s no need to spread this kind of slogan because everybody is already doing it.
Most of Indonesian people have always eaten with their hands. Eating rice, noodle, fried chicken, salad, and any kind of food you can think of with their hands.
But, of course, they eat soup with spoon. If you are trying to fit in, just be sure to use your right hand to eat, even if you are left-handed.  Check this post to know why if you haven’t read it.

(See this video too to see it in motion)

But of course, you should not eat with your hands if you are working in the office. Indonesia’s food is full of spices and seasoning, so it will leave a smell in your hands or your nails.

(Credits go respectfully to the rightful owner)

Noodle, No.1 rice replacement in Indonesia

Compared to American and European countries who are most comfortable with not eating rice and prefer bread, the Indonesian people are very fond with rice. Daily foods, whatever the side dishes are, are incomplete without rice as the main dish. Fried rice or Nasi Goreng (often abbreviated as nas-gor) is the most famous dish that can be made from rice.

So, what happens if there is no rice on the table? The famous replacement was actually a potato. Not fried potato or french fries like what you buy from McD or KFC, but ordinary potatoes. BUT surprisingly, that habit has changed. The most famous replacement is now noodles. It is very popular and well-received by all kinds of people. It comes in many variations of flavors, size, and conveniences. There’s the normal size, big size (1,5 times of the normal size), and there’s noodle that comes with a cup.

Then, there is the most popular noodles, Mi Goreng rendang for the normal size and the Indomie Mi Goreng instant cup noodles for the cup size. Explaining foods by words seems tedious and unnecessary, so see the pictures below.

(See the commercial video too)

 

And here’s the one for the cup size.

Easy, practical, quick, and delicious are everything you get from it. No wonder that the noodles are very famous in Indonesia. Ever thought about investing in one of the companies?

(Courtesy goes respectfully to the rightful owner, RamenRater.com)

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