Complete Information on Indonesia

Archive for the ‘Market in Indonesia’ Category

Indonesia is a soccer country?

Many countries claim to be the motherland of soccer. England and China, for example, claim to be the country where soccer is born.

So, how about Indonesia? Does Indonesia claim to be the motherland of soccer too? No, Indonesia could never be one. However, Indonesia can be a country where the fans of soccer are born.

Why? Because Indonesia, the country where the population is so dense that it ranks fourth, has the most people who love soccer.

Indonesia really loves soccer. From youngsters to old people, they will sleep early and wake up later at night just to watch their favorite soccer team playing. This is because Indonesia has a rather big time zone difference from the time zone where the competition is held, and Indonesia people usually like the foreign soccer team.

Do you realize the business opportunity? Those many people in the stadium could not be only watching the soccer match, right? Selling foods, drinks, and cigarette is a very wise decision, as many Indonesian people are smokers. Imagine if you can sell more than 100 cigarette to those people in every soccer match in Indonesia.

(See this video below to know the risk of taking the business opportunity)

The reason of the commotion is actually simple. It is because somebody is not happy with the result of the match, thus causing the riot. Don’t you agree that it is stupid to fight over the result, and even stupider to fight even when you are not the competitor?

But, of course you don’t actually need to be there, you just need to hire someone to do the selling.

(Credits go respectfully to the rightful owner)

Indonesia is full of visual trashes

Many streets or corners around the world are very clean and free of anything, like in Singapore. This is because the government enforces a strict rule and big fine for those who break the rule. Therefore, although it is somewhat forced, the effect can always be felt and embraced. The cleanliness is now one of many interesting things proudly held by Singapore.

But in Indonesia, you surely cannot expect the cleanliness of Singapore. These pictures below will make you understand right away.

The trashes can destroy your nose by its bad smell and your eye by its dirtiness, but that is not the visual trash I am talking about. What I am talking about is the beauty of marketing that has become nothing more than a trash.

Exactly, we have to blame the marketing to have put the city into a drawing paper full of pictures and letters. From the marketing view, it is beautiful because the street user would definitely see the advertisement especially if the advertisement is unique and eye-catching.

But from the word “beautiful” itself, it is not beautiful at all. Instead, it destroys the beauty of a what is supposed to be a clean city but turned into nothing more than a place to do marketing. Furthermore, the purpose is not there anymore. There are too many advertisements that the street users do not have time to see all the advertisements, and that, slowly, makes everyone stop noticing and looking at the advertisement too.

(See this video below to see just a glimpse of the visual trashes)

If you want to put your advertisements somewhere, now you know you don’t need to waste your money putting your advertisement on the trees or electrical pole near the street.
Maybe you can think of something new, like in the toilet for example. People, especially men, will definitely stand in one spot when they are doing their ‘business’. That spot can be given an advertisement, and surely they will look and read at it as they don’t have anything better to do except to finish their ‘business’ in the toilet.

(Credits go respectfully to the rightful owner)

Queue is not a word for Indonesian people

Queueing is normal. It happens everywhere in the world. Most people from any country would respect to the unwritten norm to queue or wait in line, and never ever take someone’s turn.

In Indonesia, however, there is no such thing like queueing. You are lucky if you can see Indonesian people queueing.
Indonesian people can often be so impatient. They don’t like to wait in line unless they are forced to, like in supermarket cashier or in a bank. Yet, often they do not queue in the bank.

This bad habit of Indonesian people really needs to stop. It is a shame to other country who sees it. In the event like the local government giving out free ration to those who need it, the rations are enough for everybody. Yet, those people still do not want to wait in line or queueing. They do not realize the danger of not queueing.

(See this video to see the danger of not waiting in line)

Yes, the kids got the danger. They are, strangely, queueing in the crowd with their parents knowing their bodies are small compared to the adults. Thus, they get pressed and kicked around in the crowd. Not to mention, there could be a thief in the crowd.
Indonesian people really need to realize the importance of queueing. It might take a longer time than not waiting in line, but it is worth the wait.

For supermarket owners, a queue can actually be very helpful for the business. People waiting in line will get bored, and thus a diversion might be useful so the customers do not get too bored while waiting. The diversion, fortunately, can be those little groceries or chocolates or candies that they don’t usually buy. Putting those things in the display near the cashier can be beneficial as they tend to buy what is on the display.

(Credits go respectfully to the rightful owner)

Indonesians’ mindset might be bad for the future

Complimenting others has always been a customary of socializing everywhere in the world. Abused by women, compliments can be honest or dishonest. It can be used to get the other person happy about us, like our boss or our partner in love.

But that is not the unique thing. The unique thing about being complimented is the reaction or the response. The American people, for example, will say “Thank you, I did my best” when they are complimented. Indonesian people, however, will not answer it like that.

Instead, they will say “Not really”. This shows that they do not feel arrogant. Of course, that does not mean the American people are arrogant.

This mindset of the Indonesian people, however, is actually bad for their future. Why?
One of many reasons that cause Indonesian people lose in international competition is this mindset. By saying “Not really”, it can also mean that they do not feel that good at doing what they are actually good at. It shows that they are not confident in themselves. It is as if they have lost the will to compete in the first place.

This must be why Indonesia moves forward slowly, and maybe a little too slow. The people work not to be successful, but to survive. They do not try their best but only so-so. They accept the routine of waking up in the morning, working from morning to evening, then reaching home just to realize the day is almost over.

(Credits go respectfully to the rightful owner)

In Indonesia, food resembles people

Every country has its own unique food or drink which is special to the country. Like pasta and spaghetti from Italy or taco from Mexico.

For Indonesia, the Indonesian food is not only special and dear to the country, but also characterizes or resembles the people in the area.
Two examples of this are Padang food and Middle Java food.

Padang food (See information about it in this post) is known for its spiciness which resembles the Padang people or West Sumatra people who are identically seen as people who speak loudly and speak whatever is on their mind.

Rendang, a  spicy food from Padang

Rendang, a spicy food from Padang

Middle Java food, is known for its sweetness which resembles the people living there who are calm and not big-headed.

Gudeg rice, a sweet food from Middle Java

Gudeg rice, a sweet food from Middle Java

The food there is not spicy but sweet because the condiment used is not spicy. They used fruits as the condiments to give the sweet and the sour taste to the food. Like Gudeg rice, the Gudeg is made from young jack fruit which is boiled for several hours with palm sugar and coconut milk.

The most common Gudeg rice comes from Yogyakarta, and is usually sweeter, drier and reddish in because of the addition of teak leaves. What is unique about it is that it needs around three days just to make Gudeg. It can stay delicious for two days after, though.
If you are interested, you can buy this in the local restaurant in Yogyakarta for around IDR 10.000 to 20.000 ( $ US 1 to 2).

(See this video to know more about Gudeg rice)

Of course, with all the varieties spread out throughout Indonesia, various adjustments are made to the foods to fit the tongue of the local people in each area.

(Credits go respectfully to the rightful owner)

Indonesia is designed for Indonesian

A country is its people, or its people is the country? Nevertheless, every country has their everything designed for their people. In countries like the United States, for example, the design of its door is tall and wide. This is because most people living in the United States are tall and most are fat.

It is fine if you are shorter than most people living in America because you do not need to worry about getting head bumps when you enter a door.
But if a tourist from the America or Europe comes to Indonesia, then you have to watch out a little.

Another thing to know is when you use public transportation like a bus. If it’s crowded, then you will realize that you are either too big or too wide to sit in the chairs designed for 1 person for each chair.

The size of the chair might be too small for non-Indonesian

The size of the chair might be too small for non-Indonesian

This can be a rather big issue for the Indonesian government especially the one who deals with tourism. Surely, the chair size fits most Indonesian people and thus it is efficient as it can carry as many people as it can, but the possibility of tourists using it must have been considered too.

But then again, there is always alternative instead of using the public transportation. Tourists can always use a taxi or rental car as it will prove to be more efficient and not tiring if compared to traveling in a bus.

(Credits go respectfully to the rightful owner)

Indonesian people are very tolerant, or too tolerant?

In many countries, if you are late to work or if you make a little mistake, they can be very intolerant. They will scold you immediately and harshly. All of them seek perfection from their workers or employees.

In Indonesia, however, if you are late to work because you got stuck in a traffic jam or you make mistakes, you won’t get scolded directly even though it depends on who your boss is or whether he/she is a temperamental person or not. This is because Indonesian people are very tolerant. They realize that people make mistakes and it really is not their place to scold those people as they surely make mistakes too once or twice in a while.

Motivating employer

Tolerance, after all, is one of the Indonesian’s best traits that will make all Indonesians proud wherever they are. But the bad thing is that if those things are tolerated too much, the people might be so laid-back. They become a person who would not worry at all even if they make a mistake. Maybe this is why Indonesian people are so relaxed and laid-back. It is because they are not afraid getting scolded by their bosses.

(Credits go respectfully to the rightful owner)

 

Mineral water is not famous in Indonesia?

When you go to any country in the world and get thirsty, what would you buy when you want to drink water? You would ask for mineral water, right?

In Indonesia, if you ask for mineral water, people will be confused. Why? It is not because there is no mineral water in Indonesia. The tap water in Indonesia is also forbidden to be drunk. (See this post to know why)
It is because most Indonesian people do not know what mineral water is.

Indonesian people identify mineral water as AQUA. Yes, they identify it as one of the brands because the most famous and bought brand of mineral water in Indonesia is AQUA.
They also identify it as ‘air putih‘ (white water) even though surely they know the water is not white but transparent.

But still, sometimes even if you ask for an AQUA, you would not get AQUA but other brands like 2tang and Club. It is almost like you are asking for a coca cola but the seller asks “Is sprite okay?” Despite this issue, almost all Indonesian people do not care with what brand they drink.

(See this video about the mineral water brand)

Now you know which brand to invest, right?

(Credits go respectfully to the rightful owner)

Dishwasher without electricity? What for?

In the United States or other countries, dishwasher is considered to be the most useful thing. People eat two to three times per day, and of course, they eat by using plates, spoons, and forks.
That also means they need extra energy to wash their dishes later on after eating, but that hassle could be good as gone if they have a dishwasher.

But do you know that in Indonesia, a dishwasher does not have any value at all? This is because not all people in Indonesia can afford to have a dishwasher in their kitchen.
In fact, not all family or houses has a kitchen. Even if they have a decent kitchen, it is not worth the electricity to run it as it will cause a blackout because the electric current is not enough.

All places in Indonesia must suffer from a blackout every now and then, and it is far worse in the remote areas. While Jakarta can have blackout once per month, remote areas can have blackout twice or thrice per week.
Since Java island is the centralized and concentrated one, it does not have as many blackouts as in other places in Indonesia. On Sumatra island, the blackout can occur once a week and for a long time like 1 to 8 hours. Think about the money and time lost just for one blackout.

However, the Indonesian people are quick in recognizing business opportunities. Besides candle, a genset is what everybody needs. Every big factory and office building or malls usually have this genset as their backup source of electricity in case of blackout. This is why the genset market in Indonesia is very wide.

Unfortunately, knowing the importance of genset does not mean that everybody in Indonesia has one. Like in the video below, a football stadium does not have a genset and thus have nothing to do when the blackout happens.

But then again, that can also mean that there will still be potential buyers, right?

(Credits go respectfully to the rightful owner)

Nyethe, one of many undiscovered culture in Indonesia

When you go to Surabaya, East Java, Indonesia, then you will hear an unfamiliar Indonesian term which is ‘nyethe‘.
Nyethe‘ is an activity of painting the cigar’s body with coffee dregs. Yes, you always hear painter paints on a blank canvas or papers, but this is new and unique, right?

The culture is born in an ordinary local coffee shop, where people come to sip a cup of black coffee or ‘kopi tubruk’, or smoking, and have a chit chat. (See this post to know more about it)

Courtesy are given to those in the description

Some of the visitors have the skill to do the activity of ‘nyethe‘. He uses the coffee dregs and a toothpick to paint the cigar’s body. It looks easy to do it but it turns out that you need patience and creativity, or you will end up scribbling randomly.

You can now see the market opportunity too, right? The amount of smoker and coffee drinker in Indonesia is pretty high. Investing in the coffee is wise since one Indonesian can drink coffee as much as three times a day. You can count that by at least 10 million people.

(See this video about a person who do the ‘nyethe‘ with a spoon, not a toothpick)

Indonesian people can be considered to be very uniquely creative, aren’t they? They can invent such an activity of art with no big cost at all, but of course, the danger of smoking and drinking coffee too much is still there.
Well, that’s the uniqueness of Indonesia.

(Credits go respectfully to the rightful owner)

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