Complete Information on Indonesia

Posts tagged ‘bule’

Why Indonesian people call foreigners as ‘bule’?

There are many nicknames to call someone different that you don’t know. Like dude, dudette, pal, mate, and many others.

Uniquely in Indonesia, the people have its own term to call the foreigners like the international tourists, or even a local tourist ( local bule ).
They call them ‘bule’. Bule, from its literal meaning, actually means ‘albino’. Indonesian used it to call the foreigners especially to the white people.

While this can be seen as an offense like a racist matter, Indonesian people actually do not have ill intention when they call the foreigners that way. It’s just that any person would need to have some way to address another instead of calling others by the word “Hey” or “You there”.

Some foreigners might find this offensive and abusive as the nickname ‘bule’ tends to degrade the foreigners as non human-beings or aliens.

Most sellers in Bali do not address the foreigners as ‘bule’. They just call them ‘mister’, like in “Hey mister, come and buy this!”

Nevertheless the contradiction whether the word ‘bule’ is offensive or not, the foreigners who come to Indonesia actually have the right to call Indonesian people as ‘bule’ too, because to the international tourists, Indonesian people can be regarded as foreign people to them.

The tag of this photo is ‘”bareng bule…nice”
( “with bule…nice” )

(Credits go respectfully to the rightful owner)

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Bottled tea, a “Coca Cola” for Indonesian

Drinking Coca Cola is a habit that Americans have done for years for so many occasions.  The fast food franchises such as McD or KFC or any other franchises offer Coca Cola or Sprite or Fanta as the beverages. This carbonated drink even comes with the diet version of it, as if it’s not a beverage for high-calorie food.

The similar phenomenon happens in Indonesia. Many Indonesian people drink Coca Cola or other carbonated drinks when they are eating at one of the franchises.
However, their Coca Cola is “Teh Botol”. This was started with the production of ‘Teh Botol’ by Sosro Company. ‘Teh Botol’ itself means bottled tea in English. It is a sweetened jasmine tea and it is best served cold.

The background behind its first production was how to pack a tea in a simple container, which would not spill and keep the tea fresh. Tea for Indonesian, especially for Javanese people, is as important as water, thanks to the Chinese influence. As we know, to drink tea, we have to boil the water, mix the tea with sugar, and so on until we get a fresh brewed tea. ‘Teh Botol’ is a new and innovative way to serve tea. It conveniently allows everyone to enjoy tea every time, everywhere, without having to make it first.

Becoming the first tea in a different package, ‘Teh Botol’ becomes Indonesian’s favorite beverages. Even though there are now so many brands of bottled teas, ‘Teh Botol’ is the first choice for Indonesian. From a small street vendor to a luxurious restaurant, ‘Teh Botol’ is always served in every occasion.
It is rare but if the restaurant does not sell ‘Teh Botol’, you can always ask for an iced sweet tea. The taste is not too far from the ‘Teh Botol’.

However, if you come to Indonesia, you won’t see sellers offering you ‘Teh Botol’. They will always offer you Coca Cola or beer once they see that you are a “Bule” (Caucasian). In Bali, for example, the sellers will always offer you Coca Cola. Coca Cola’s price is slightly higher than Teh Botol, so they surely will get more profit. Besides, they think that Western people, especially Americans, will like Coca Cola and beer better than a usual sweetened jasmine tea.
The sellers do not offer you the ‘Teh Botol’ because Coca Cola would not want to supply them again with Coca Cola if they ever get caught selling ‘Teh Botol’ to international tourists.

But if you are curious with how ‘Teh Botol’ would taste, you don’t have to worry. Even though you can’t come to Indonesia, you can always buy it from Indonesian people. Teh Botol is also available in other package which can be shipped easily, like tetra pack package.
Or if you are in Bali, for example, befriend an Indonesian and ask him / her to buy the unique tea taste from Indonesia.

(See this video to see how ‘Teh Botol’ is made)

Now you can see the business opportunity for tea products in Indonesia, right?

(Credits go respectfully to the rightful owner)

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